We are SPRAT Consulting with significant experience in FMCG sector, especially in work with KA’s and distributors. Our experience is coming from international companies which are leaders in different segments of FMCG, like Nestle, Carlsberg, Craft, Wrigley …
As your products are present on Serbian and Macedonian market only through distributor. In order to have clear and objective picture of market you need to have either local company and employee or outsourced company who will do this in your name. With outsourcing your costs would be remarkably lower and all provided reports and data are made with no personal (subjective) influence.

We are offering you full support on Serbian, Macedonian and Kosovo market including:

  • Check of present assortment on trade, especially KA
  • Monitoring of competitors – trade activities, shelf prices, assortment, …
  • Price scanning
  • Monitoring of Serbian retail market (KA, TT, acquisitions, new stores, financial situation, …)
  • Consulting about activities in KA and TT – ATL and BTL. Monitoring of trade activities and their realization
  • Proposal for assortment in KA and TT (PPL) – based on type of products, type of stores and competition
  • Proposal for trade activities
  • Assistance in choosing and creation of POSM
  • Legal advices

Of course, if something else would be interesting for your company we are open to listen you.
Benefits of on-side monitoring are increment of sales, better control of activities and budgets (lower cost and wiser investments), better visibility and independent control.

You can contact us for all questions and requests. Looking forward to hear you.


Email: office@spratconsulting.com